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Social business process: tying your teams together
When reading and hearing about social business, what is your image of what its ‘ambassadors’ want? My impression is that they want change before anything else. Unfortunately, ‘tearing down silos’ in...
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Social business: what we need is a plan
If you’re interested in ‘going social’ you need to know why your company should do so. Do you have an answer ready? Good In this post I will ask a few (impertinent) questions and hope they help you...
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Social business: why you should add strategy to your content
One aspect of social media in a business is something I’m just about starting to ‘get’. It’s not just social media. It’s how to get your message across to potential customers at all, now that social...
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Why social media is everyone’s business
The art of combining ‘social’ and ‘business’ isn’t everyone’s cup of tea If you’re in marketing, the hard part about ‘social business’ or ‘social marketing’ is if you think it’s a load of cat crap....
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Social business homework: all employees are not (yet) equal
Do you know the one thing that amazes me the most about social business? It’s the way it doesn’t seem to take off even though your boss says it’s a good idea Social Business Homework (based on OCAL...
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4 steps to turn your business (more) social-minded
Sure, social business has to do with content, and with content marketing. It’s an aspect I’m definitely interested in. But content – or a perceived lack of it – is not the root cause of resistance to...
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New knowledge: how to breathe creativity into your business
How do you instill creativity in places where it seems to be lacking big time? In an earlier post I mentioned that an investor’s mindset seems to chase away innovation. But what invites creative...
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Blogging and social media – reasons (not) to connect outside your blog
When I was starting up my blog I read all the advice I could get on blogging. This way I ran into long-time professional bloggers who stated that ‘your blog is your home base’. Social media should be...
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Stuck like glue: how knowledge powers business relationships
How does knowledge affect business relationships? It’s a matter Ross Dawson has written a whole book about. In this post I’d like to share my thoughts on knowledge in business relationships and related...
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X is for Change. Making good ideas work in big organizations
This is a bit of an odd one out in view of all the knowledge management posts I’ve written lately. Yet there is a common background to them: change in organizations. Apart from knowledge management,...
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Social business: dead, alive and kicking, or business as usual?
For the past few years, ‘social business’ has gotten a lot of attention from a number of people. Very enthousiastic people. For various reasons, not everyone shared their enthousiasm. Social business...
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